Research and Discovery

Listening and Learning

We dig deep to get to know you, your product and to better understand your customer.

  • Clarify vision, strategies, goals and values
  • Evaluate existing brand and market perceptions
  • Research industry trends and innovation
  • Competitive analysis
  • Key management, staff and stakeholder interviews
  • Communications and media audit
  • Synthesize learnings

Assessment and Articulation

Define Objectives, Targets and Strategy

The best brands stand for something. Here we look through a magnifying glass to develop clear vision and strategy.

  • Expectations and results
  • Deliverables
  • Budget and timing
  • Attitudes and perceptions
  • Buying cycles, barriers and key influencers
  • Clarify brand strategy
  • Develop positioning platform and tagline
  • Identify key messages


Communication Planning and Creative Development

The creative process begins with a solid, shared understanding of the brand, its unique points–of–difference, and how to effectively reach customers.

  • Internal and external communication plan
  • Media planning and touch points
  • Develop creative strategy
  • Write creative brief
  • Begin design exploration and directions
  • Creative concept development
  • Testing and brand launch

Review, Measure and Sustain

Results and Managing Assets

To us, every project is just the beginning. We’re committed to making sure our work, works; measuring results to ensure success and continued growth.

  • Sales achieved
  • Marketing research
  • Brand image
  • Analytics
  • Standards and guidelines
  • Nurture brand champions
  • Digital and social updates
  • Account planning

Without imagination and craft, the process is just the process.

Behind every big idea and great design are passionate thinkers who have the ability to see the world through the customer’s eyes and the courage to say less. Head over to our projects and see how we put our process to work.

If Communications Ltd
Studio 102
312 Esplanade East
North Vancouver, BC
Canada V7L 1A4