COBIA approached us in the early stages of planning their first flagship Salon and Store in Kamloops, BC. We helped them bring the concept to life by creating a dynamic and flexible identity system inspired by the phrase on which their name is based. Creation of Beauty is Art.
A salon space should be somewhere you feel inspired and where you’re treated as an individual. The team at COBIA wanted to offer an innovative and personalized brand experience based on the value proposition of affordable luxury. By creating a memorable customer journey, they put the comfort and confidence of their clients first and foremost. Offering premium services, individual consultation, and professional-grade products supported the message that beauty should be a source of confidence, not anxiety.







Email Nicole Harvie at nicole@weareif.com , or call us at 604 988 1407.
For general inquiries please drop us an email at hello@weareif.com or call 604 988 1407.
We’re always interested to hear from talented creative people. Contact us at careers@weareif.com. Note that we are not always able to respond to every career-related email we receive. Thank you for your understanding.
If Communications
PO Box 72045 RPO Sasamat
Vancouver, BC  V6R 4P2
© 2025 If Communications Ltd.
If Communications
PO Box 72045 RPO Sasamat
Vancouver, BC  V6R 4P2