COBIA approached us in the early stages of planning their first flagship Salon and Store in Kamloops, BC. We helped them bring the concept to life by creating a dynamic and flexible identity system inspired by the phrase on which their name is based. Creation of Beauty is Art.
A salon space should be somewhere you feel inspired and where you’re treated as an individual. The team at COBIA wanted to offer an innovative and personalized brand experience based on the value proposition of affordable luxury. By creating a memorable customer journey, they put the comfort and confidence of their clients first and foremost. Offering premium services, individual consultation, and professional-grade products supported the message that beauty should be a source of confidence, not anxiety.