- Project Services
- Naming and Tagline
- Branding and Design
- Strategy
- Copy Development
Merchandising, fully stacked.
Stack Merchandising required a brand foundation to position them as a trusted, long-term partner for retailers and consumer brands. The objective was to build a distinct identity that highlights their unique blend of hands-on expertise and data-driven efficiency. The ask was to create a comprehensive brand identity—starting with a name and logo—that communicates their ability to offer flexible, customized frameworks in a competitive market.
A dynamic identity.
To bring the brand promise of flexibility to life, we developed a dynamic logo system inspired by the retail shelf. The visual identity mimics packaging forms, with stackable letters that reconfigure in a variety of ways. Extending this concept, we created a system of bright and bold geometric container shapes of all different sizes that are equally stackable and dynamic. This resulted in a flexible, energetic, and bold graphic language directly inspired by the retail environment.
A flexible identity where letters stack and shift, adapting to any format.
