Project Services
Brand Strategy
Branding and Design
Digital and Social
A product of pride.

Avocados are a product of proud Chilean growers. By telling the story of their abundant nutrition, their remarkable taste appeal, and the beautiful nature of the place they’re from, we’ve made Avocados from Chile a favourite year after year, effectively reaching a diverse audience, across multiple channels.

The land of avocados.

Chilean Avocados arrive in US markets in the fall and winter. We’ve partnered with the Chilean Avocado Importers Association (CAIA) each season to develop retail trade and integrated multi-media consumer campaigns designed to increase demand and consumption of Avocados from Chile across the US. Grown under the most ideal conditions, these are some of the best avocados on earth. We’ve been happy to help bring healthy eating into more people’s lives from The Land of Avocados.

A new website focused on taste, place, usage and nutrition, giving visitors reason to come back again and again.

If excels in strategic thinking, creative design and account service. They’ve invested a great deal of time in learning our business and are always quick to grasp what IĀ need — something that’s often hard to find in an agency.”

– Karen Brux, Marketing Director, Chilean Avocado Importers Association

Our pair of digital TV ads, highlighting place, and taste, ran across the US on Hulu, YouTube and CBS.

A series of posters and point-of-sale cards supported the brand, promoting product and usage suggestions.

As well as typical online recipes and accompanying photography, we create highly shareable video recipes.

Eat well. Play well.

For Avocados from Chile’s Brand Ambassador, Joaquin Niemann, avocados are an essential part of an athletic diet. Don’t be shocked to find one in his golf bag. We travelled with him to capture highly-sharable video and photographic content for trade and consumer advertising and support.

If Communications Ltd
Studio 102
312 Esplanade East
North Vancouver, BC
Canada V7L 1A4