Through stronger connections and grower relationships, this global produce company set out to raise expectations and deliver on the promise of superior produce, streamlined distribution and vastly better service. A bold new positioning helped Vanguard strengthen their communications about getting exactly the right produce to exactly the right customer, efficiently.
Based in Washington State, USA, Vanguard International has been a produce industry innovator for over thirty years, committed to providing each market they serve with a consistent 52–week supply. With ambitious plans to expand their grower connections and retail markets around the world, we were selected to evolve Vanguard’s current brand to better prepare the company for growth. This involved brand strategy development, global repositioning, a new brand identity, website, trade advertising and corporate communications.
We take great pride in working for a produce company that considers growers around the world to be part of their family and helps them farm the land they love successfully.”
– Tim Kelly, Partner, If