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Produce. Precisely.

Through stronger connections and grower relationships, this global produce company set out to raise expectations and deliver on the promise of superior produce, streamlined distribution and vastly better service. A bold new positioning helped Vanguard strengthen their communications about getting exactly the right produce to exactly the right customer, efficiently.

Cultivating new growth.

Based in Washington State, USA, Vanguard International has been a produce industry innovator for over thirty years, committed to providing each market they serve with a consistent 52–week supply. With ambitious plans to expand their grower connections and retail markets around the world, we were selected to evolve Vanguard’s current brand to better prepare the company for growth. This involved brand strategy development, global repositioning, a new brand identity, website, trade advertising and corporate communications.

Capturing key images and video of Vanguard’s expanding growing operations.

A fully responsive, multi–language website was created, with a number of unique features including interactive maps, video backgrounds, and a comprehensive produce availability calendar.

We take great pride in working for a produce company that considers growers around the world to be part of their family and helps them farm the land they love successfully.”

– Tim Kelly, Partner, If

A series of looping video backgrounds were created to add a further layer of depth to the website and provide content for social and future video projects.

A series of full page adverts featured in leading trade publications, complimented by a far–reaching digital campaign.

We travelled to Peru, as well as Washington and California to capture Vanguard’s extensive growing operations.

If Communications Ltd
Studio E
15 Chesterfield Place
North Vancouver, BC
Canada V7M 3K3