Project Services
Brand Strategy
Branding and Design
Copy Development
Sharpening a Canadian classic.

Taking a classic Canadian steakhouse to new places required just the right amount of substance, style and craft to make sure everything turned out superbly. Carefully maintaining the integrity and artistry of the brand, we were able to update Hy’s communication style and messaging to reflect their unwavering commitment to perfection.

Timelessly true.

Hy’s is a Canadian institution. A truly national brand that has defined the steakhouse experience for over 60 years, drawing generations of food lovers to a dining experience unlike any other. Our strategic approach leveraged Hy’s brand equity while delivering a refined identity, refreshed look, tone and messaging. The new tagline, Timelessly True, continues to set Hy’s apart as a true classic, in a time when whims and trends seem to change by the minute.

Hy’s is steakhouse dining on a grand scale. It was important that our creative was just not about the steak, but about the totality of the experience.

The team at If were instrumental in our brand refresh for both Hy’s Steakhouse and Gotham Steakhouse. They continue to support our brand goals through innovative campaigns and are creative, resourceful, and responsive.”

– Karyn Byrne, Marketing Director, Hy’s of Canada

If Communications Ltd
Studio 102
312 Esplanade East
North Vancouver, BC
Canada V7L 1A4