Project Services
Strategy and Tagline
Branding and Design
Packaging Design
Social Media
Photography
Advertising
Locally grown. Widely known.

In 2009, it was clear that BC Tree Fruits had to evolve out of the realm of commodity to that of a bona fide brand with an important story to tell. Now what do people think about where their fruit is from? Well, thanks to cohesive branding, a more unified voice and over 400 dedicated local growers, if it’s fruit from BC Tree Fruits, plenty.

The origins of a deeply rooted brand.

BC Tree Fruits Limited is responsible for the marketing and distribution of fresh tree fruits grown by over 400 grower families in British Columbia’s Okanagan Valley. As the largest apple exporting company in Canada, the BC Tree Fruits “leaf” logo had excellent recall. However, many consumers failed to realize that it was an actual organization and not just a place of origin.

Tasked with evolving their brand, we began working with BC Tree Fruits in 2009. Originally sold under the name BC Brand, we updated their logo, recommended a name change to BC Tree Fruits and introduced the tagline, Way More Than Delicious®. This set the stage for a deeper brand story to be told, encompassing local heritage, innovation, standards, product variety and grower pride, across all platforms.

If shoots grower portraits and related photography for all campaigns for BC Tree fruits on location in the Okanagan.

We produced a series of four recipe videos to promote BC Tree Fruits Apple Month, which collectively had over 85,000 views on the BC Tree Fruits Facebook page.

We produce 15-second TV, pre-roll and radio around fall harvest and select fruits.

The touchpoints created to promote BC Tree Fruits extend into retail environments with fun point-of-sale materials.

If Communications Ltd
Studio E
15 Chesterfield Place
North Vancouver, BC
Canada V7M 3K3