Since 1936, BC Tree Fruits has developed a reputation for growing, packing and marketing quality apples from BC’s Okanagan region. When they wanted to get into the cider business, we knew they would make a great one. Our job? To make sure the branding was just as refreshing.
In an effort to increase profitability, grower return, and capitalize on opportunities in the cider category, BC Tree Fruits decided to get into the craft cider business. The idea was a natural brand extension that our team was happy to lend a hand with. Proudly made with a blend of 100% BC grown Okanagan apples, BC Tree Fruits Cider is a well-balanced, clean and crisp premium craft cider that is true to its Okanagan roots.
Building on the client’s vision, and leveraging the name of the parent company, we developed the brand strategy, cider company name, product name, brand identity, and packaging. After defining brand values and character, we also developed the positioning, True to the Core, a bold promise of authenticity and purity.
With the category becoming more crowded, it’s brands with an authentic point of different that are standing out. We didn’t have to venture far from the tree to position this premium, fresh-pressed cider direct from the growers at BC Tree Fruits.”
– Tim Kelly, Creative Director / Partner, If
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