To launch a new product in a highly competitive category, we set out to change attitudes about snacking itself. Can healthy snacking be fun? Absolutely. Our task was to brand Martin’s Crispy Apple Chips as an all-natural, healthy snack, and do it in a fresh way that inspired people to give them a try.
With generations of apple growing behind them, Martin’s created an apple chip that retains all the natural taste and crunch of a fresh apple. In keeping with the brand’s promise of purity and quality, the product is all natural, with no additives, fat, added sugars or preservatives. From design, to packaging, to advertising, to content and social, we gave them a fresh, fun campaign worthy of the product itself, redefining what a healthy snack can be.
If put a campaign together that worked in harmony to not only build the results we were looking for, but exceed them. We were inundated with emails from consumers looking for our product. These results helped us secure shelf space with major retailers.”
– Peter Katona, Brand Manager, Martin’s Family Fruit Farm