Project Services
Brand Strategy
Naming and Tagline
Copy Development
Branding and Design
Packaging Design
Digital and Social
Reinventing healthy snacking.

To launch a new product in a highly competitive category, we set out to change attitudes about snacking itself. Can healthy snacking be fun? Absolutely. Our task was to brand Martin’s Crispy Apple Chips as an all-natural, healthy snack, and do it in a fresh way that inspired people to give them a try.

Truly crisp. Purely fun.

With generations of apple growing behind them, Martin’s created an apple chip that retains all the natural taste and crunch of a fresh apple. In keeping with the brand’s promise of purity and quality, the product is all natural, with no additives, fat, added sugars or preservatives. From design, to packaging, to advertising, to content and social, we gave them a fresh, fun campaign worthy of the product itself, redefining what a healthy snack can be.

We created a fun explainer video to help tell the Martin’s story, plus a series of pre-roll and social edits to promote the full video online.

To support a highly targeted sampling program, backlit posters appeared in the change rooms at GoodLife Fitness Centres throughout the Greater Toronto area.

This giant 10-foot floor decal stopped commuters in their tracks at busy Toronto GO Train stations.

Our ‘Random Snacks of Kindness’ experiential activation helped launch the brand to consumers in Ontario soon after the brand was launched.

If put a campaign together that worked in harmony to not only build the results we were looking for, but exceed them. We were inundated with emails from consumers looking for our product. These results helped us secure shelf space with major retailers.”

– Peter Katona, Brand Manager, Martin’s Family Fruit Farm

The Martins’ farming roots are deep, going all the way back to 1820. Their orchards have grown from a hundred trees in 1971 to more than half a million trees today.

If Communications Ltd
Studio 102
312 Esplanade East
North Vancouver, BC
Canada V7L 1A4