Flowers say an awful lot on their own. When it comes to branding locally grown flowers, however, they need help from local professionals, like us. This pilot program was supported by the Government of BC’s “buy local” initiative and rolled out through grocery chains, small grocers and florists across the province. Or should we say, it blossomed.
United Flower Growers Cooperative Association (UFG) is a cooperative of floriculture growers located in Burnaby, BC, supplying locally grown flowers across Western Canada and the Pacific Northwest. They hired us to help establish a Buy BC Floral brand identity to promote the quality, diversity and availability of BC flowers in retail and wholesale applications. We created the Flowerful BC logo along with the Pick Local tagline, in-store signage, vehicle branding, videos featuring local flower growers and other social content to share the story as widely as possible.
Our interview stories carefully highlighted the less-obvious benefits of supporting the local movement. We focussed on topics such as entrepreneurship and family, rather than simply product quality and economics.”
– Barry Duncan, Associate Creative Director, If
Master storytellers, impressing at every opportunity. The work the team at If completed for Flowerful BC has turned heads and been a source of pride, both in our Grower community, and within the Buy Local Program. The results speak for themselves.”
– Brad Snider, Online Support and Development, United Flower Growers