- Project Services
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- Tagline
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Savour this place.
A region perfectly suited for winemaking has a great many stories to tell. For nearly ten years, we represented the Wines of British Columbia in all their remarkable, and delicious, glory. With a distinct character and rich photography from the region, the work has always been a pleasure to create.
Representing the best of BC.
The Wines of British Columbia brand is used by the Wine Growers BC to market BC’s world-renowned wines locally and internationally. As the voice of the province’s wine and cider industry association, the WGBC promotes BC’s five spectacularly unique wine regions and oversees marketing support for the BC VQA (Vintners Quality Alliance). We began working with the WGBC in 2012, and have helped to shape and maintain the Wines of British Columbia consumer brand. Each year, we developed strategic cross-platform campaigns to promote the BC wine country culinary and tourism experience, generated awareness for BC VQA, and built a connection with the people behind the bottle who make the wine so exceptional.
A targeted social campaign on Facebook and Instagram reached those interested in wine and culinary tourism across British Columbia, Alberta, and Washington State.
Our campaigns for Wines of British Columbia range from seasonal promotions to messaging developed for key tourism related activities and extend throughout multiple touchpoint such as print, out of home, retail, social media and digital advertising.
In addition to an online campaign, traditional radio advertising was used to extend reach to the target audience.
Geographical Indications (GI) have been formally established across BC, allowing wineries to label their wines with a distinct geographical location rather than just using British Columbia. We worked with WineBC to develop a series of stamps, providing each GI with a unique visual identifier that can be used to market the regions collectively or individually.
A GI related contest was promoted on social and sent participants to an engaging campaign landing page that captured contest entries and encouraged people to return week after week to discover all of the wine-growing regions.
The team at If consistently delivers high-quality creative across multiple platforms. The creative solutions are unique and express a deep understanding of our brand and the market that we compete in. Having worked with many creative agencies I cannot speak highly enough of their team.”
– Maggie Anderson, Marketing Director, British Columbia Wine Institute